The Save The Leopards Campaign started with the commitment of 1000 people across the country of South Africa. Recent zoological census results said there were a finite number of leopards that would not increase, and would probably decrease, as long as poachers didn’t stop their clandestine hunts with wealthy global hunters looking for a new skin to hang on their wall.
The fundraising component that had made the most money so far was the global tee shirt and mug sales. In the first year, twenty million dollars had poured in from those sales as well as through the marketing campaign using big name stars videos and the Go Fund Me page.
As South Africa had recently passed legislation stating poachers and the hunters with them could be shot on sight if caught tracking leopards, the next step was to use the funds to hire anti-poaching assassins across the country.
The next decade would see Endangered Leopards triple their population in South Africa.